Apple TV+
As part of my time at Elephant, I partnered with Apple on the launch of their new TV+ streaming service. While much of the work remains confidential, I collaborated closely with Apple engineers, product managers, and producers to help bring two new web experiences to life: Apple TV+ Press and Apple TV+ FYC.
My contributions focused on creatively leveraging Apple’s internal design system to build elevated, on-brand experiences.
A key challenge was working within strict design constraints—limited color palettes, precise use of negative space, and minimalist layouts—all to align with Apple’s premium visual standards.
Because we had to use pre-existing components, it required thoughtful problem-solving to adapt them in ways they weren’t originally intended for, without compromising the final user experience.
